The math is simple. According to Ozarka's own claim, their tiny new label uses a third less paper than the old one, or a whopping 30,000 less trees. The new advertising campaign, intended to lessen the guilt of their customers, entice new customers, and win back customers who have moved on to less wasteful methods of hydration, inadvertently reveals the devastating scope of destruction that even the most benign piece of their product generates. ...
No comments:
Post a Comment